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How to Write a Profitable Google Adwords Ad

Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”

by John Braun




Editor's Blog
Upside Down and Inside Out … Staffing Ratios
The best staffing ratio is 2:1.

by Al Levi | June 28, 2009 | Comments (0)
All the Power, Half the Space

Tapping into the 30-plus years of experience of well-known industry truckmount experts, the patent-pending 370SS design from Sapphire Scientific employs trusted components combined with ingenious use of space and high-efficiency heat exchange.














ICS Directory and Buying Guide
ICS Directory
The premier resource and reference guide for the cleaning and restoration industries. Click Here!
Truckmount Equipment & Accessories Guide
Equipment listings and specifications from the leading industry manufacturers.
Media Kit
Media Kit Integrated Marketing Program! Platinum, Gold, Silver and Bronze levels, The ultimate integrated approach to marketing and advertising.
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ICS: Cleaning Specialist's monthly enews gives you the insight and information you need. Sign up now!
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Restoration & Remediation magazine is the leading resource for professional restoration and remediation contractors.
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Shop online for useful business tools via books, manuals, CDs/DVDs and software in the architecture, engineering and construction industries.
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Getting the Most From Your Meters
One cannot properly restore a water-damage loss without knowing the answers to some basic questions. What materials are wet? How wet are they? Are the wet materials getting dry? What is dry? It is obvious, then, that restorers should know how to get the most from their meters.

by Gordon Hanks

French Rugs
We have French toast, French cuffs, French nails, French food, wine and even a kiss, so why are French rugs not well known? Most likely it is due to their cost; the rugs we will look at this time are expensive.

by Aaron Groseclose

Seven Ways to Improve Your Internet Marketing
Back in the prehistoric days of the web (circa 1995), I convinced my family that our business needed a website. Back then it took a bunch of money to create a website and have it hosted by a company.

by Al Levi

Advenger AXP with Evergreen minimizes environmental impact
The new Advenger AXP rider/scrubber from Advance introduces a new level of green cleaning control with its new Evergreen cleaning control system.

Anabec flies through the Anasphere
Anabec Inc., has launched a new anti-microbial technology: Anasphere. Anasphere kills resistant and difficult organisms such as MRSA, VRE, and a multitude of bacteria and viruses.

B&G portable aerosol system delivers
The 3-gallon Portable Aerosol System from B&G Equipment allows the operator to select aerosol, liquid-only or air-only delivery.

ICS Bulletin Board. The most active B2B forum for professionals in carpet cleaning, floor care and restoration.


The place to discuss maintaining hard floors and other surfaces in the commercial environment. Sponsored by Future Floor Technology.


ICS Poll
 • ICS 2009 Directory and Buying Guide
 • French Rugs
 • Getting the Most From Your Meters
 • Business Planning in a Down Market
 • Delegating or Shirking? You Make the Call! – Part I
Chase Paymentech, Angie’s List team up - June 11, 2009
Industry legends honored at first Legend Brands distributor meeting - June 11, 2009
Rotobrush offers support to service providers with RotoVantage - June 11, 2009
ISSA launches Green Cleaning University program - June 11, 2009
2009 Restoration Contractor’s Guide to Insurance Repair - $179.95

If you want to do more restoration work for insurance adjusters . . . you need this book! Click Here for full details on this book! The table of contents says it all.

Most Emailed Articles
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  4. Moths: The Enemy of Wool Rugs
  5. A Revolution in Odor Control
  6. Delegating or Shirking? You Make the Call! – Part I
  7. Niche Cleaning: Rug Repair-Part 1: Define Your Goals, and Get Going
  8. Delegating or Shirking? You Make the Call! – Part I
  9. Mold Therapy: Negative Air Containment A Key to Successful Mold Remediation
  10. Recession-Busting Strategies Part 4 – The Top Four Ways to Motivate Your Staff
Top Searches
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Most Popular Articles
  1. Stone Floor Maintenance: Travertine 05/07/2008
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  3. 2009 Truckmount Equipment & Accessories Guide 01/13/2009
  4. Removing Mustard Stains 07/12/2004
  5. The World of Commercial Carpet Cleaning 02/15/2008
  6. Cleaning Up Blood and Body Fluids 11/11/2006
  7. 2008 Truckmount Carpet Cleaning Equipment Market Study 08/09/2008
  8. Your 9-Step Marketing Plan – Step 1 10/13/2008
  9. Dry & Very Low Moisture Cleaning Systems: A Comparison of Methods 02/09/2001
  10. Turn Your Operation Into a Turnkey Business 06/08/2009
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